Innovation
Innovation is present in everything we do, in the daily work of our more than 130,000 employees worldwide and, above all, in the way we bring our brands from the field to the table.
Innovation from the field to the table
At MBRF, we believe that innovation is more than a strategy; it is an essential commitment to improving people’s lives through quality food.
With 90 years of history and acknowledged as one of the largest food companies in the world, we have the mission to meet the consumers’ constantly changing demands, providing solutions that make everyday life more practical, tastier, and healthier.
Our innovation is driven by the evolution of consumer needs. Each new product we develop is born from a demand identified in the market, reflecting our passion for being ahead of our time. To ensure the delivery of these solutions, innovation permeates our entire chain, from the traceability of the grains that feed our chickens, pigs, and cattle, and the selection of ingredients, through the preparation phases, to continuous investment in industrial technologies that maintain our high quality standards.
Open Innovation and New Businesses
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HUB MBRF
Responsible for bridging the gap between MBRF and the open innovation ecosystem in Brazil and the world, connecting us with startups and universities, working to connect MBRF’s internal challenges to new solutions offered by startups for Agriculture, Grains, Operations, R&D, HR, among others, through a robust program of challenges and continuous calls throughout the year.
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MBRF Garage
Innovation cell that acts as an experimentation centre, dedicated to innovative projects through the test-and-learn model. We constantly seek new business models, insights, and knowledge to strengthen our core and our brands. Furthermore, we encourage intrapreneurship, giving voice to and implementing the ideas and proposals of our employees through initiatives such as the Innovation Scouts program.
Investment in innovation
In recent years, we have invested resources in research, development, and product innovation, contributing to the global presence of our brands.
In 2025, we launched 128 new consumer products – 52 in the domestic market and 76 in the international market*. We embraced consumer trends, directing and meeting the consumers’ constantly evolving needs. Our passion for research and studies drives us to explore new horizons, shaping the future of our products and strengthening our brands.
* Data from January to September 2025.
Our innovations
After decades of history, we have established ourselves as one of the largest food companies in the world. Throughout this journey, we have undergone several transformations and constantly seek to evolve, always in tune with the needs of our consumers. Our history not only teaches us but also motivates us to look to the future with confidence. We are committed to remaining present in people’s lives, innovating and fuelling stories every day.
Innovation Recognition in 2025
We are recognised by several awards and rankings that consider the innovative potential of companies and businesses. Among these, the following stand out:
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100 TOP OPEN STARTUPS
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Top 3
Food and Beverages -
Top 50
General category -
Top 25
Champions of the Decade
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VALOR INOVAÇÃO
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6th place
Food, Beverages and Ingredients -
113th place
Overall Ranking
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NIS AÇAÍ DE OURO
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1st place
Packaging with Innovative Technologies or Logistics
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FISA INNOVATION AWARDS
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1st place
Innovation in Pet Food
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Research and Development
At the heart of this approach is the constant investment in research and development, where we listen to and understand the consumers’ main pain points and needs.
This effort is endorsed by the various innovation awards we have received, acknowledging our commitment to valuing innovation and excellence in our products.
MBRF’s greatness goes beyond our global presence; it is rooted in a culture that transforms itself without losing sight of our purpose: to offer increasingly better, sustainable, and responsible food.
MBRF Innovation Centre
An innovation centre full of laboratories that conduct constant research and studies, developing new products and solutions that support sustainable growth, improved business efficiency, and the supply of high-quality food to consumers.
Digital Journey
We are also advancing further and further in our Digital Journey and with innovation, making our company more digital and efficient.
They are part of our growth strategy, being the levers that move and drive us. Our goal is to be digital throughout our entire value chain, from the field to the table, from the beginning of our production chain, through various production processes, to the development of innovative products, all the way to our consumers’ shelves.
By being innovative and focusing on meeting consumer needs, we create a solid base of loyal consumers who are passionate about our brands. After all, at MBRF, we are committed to transforming the global food experience, keeping alive the legacy of an unwavering passion for working with food and writing, every day, a story of success and excellence.